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Damons success shows no signs of stuttering NEW YORK -- He seems made to stand in front of a television camera -- glib, rock-star handsome with a ready smile and a helluva player, too. He is a spokesman for Puma, has talked teammates through complicated labor negotiations as the Boston Red Sox union representative and is the darling of postgame interviews. He was creative enough to dub his old team a bunch of idiots, a moniker that stuck Boston Company Produces PUMAs World Cup Audio Guides in Logistical Feat BOSTON----July 13, 2006--To create audio CD guides for World Cup fans traveling to Germany, PUMA International, the global athletic brand needed to creatively package 12 hours of audio guides in five languages on CD, plus accompanying maps--and do it fast! World Cup kicks up German economy German Sports goods firms Adidas & Puma, which sponsored WC winners have enjoyed surging sales thanks to the tournament. Puma emerges atop with Italys win Forgive the executives at Puma if they are all smiles this week. Sporting Goods Business Stores: 1,209 Wal-Mart general merchandise; 1,980 Supercenters (U.S.) LOOKING BACK AT THE FIRST TNA VICTORY ROAD PPV Pre-Show Recap: TNA did the 30 minute pre-game live with Jeremy Borash and Shane Douglas hosting, throwing it backstage to Scott Hudson. Douglas called tonight’s ladder match “the defining moment of TNA.” The building in Orlando, Florida looks full. Power Rankings 2. White Sox — About time Contreras lost a game. 3. Red Sox — Better get fat against the Royals. 4. Yankees — Look refreshed after break. Living Among the Marts Sporting goods retailers are co-existing with mass merchants…so far. By Thomas J. Ryan YANKEES WATCH CRAMPING UP — With the Yankees leading 11-3, Johnny Damon took a seat on the bench in the seventh inning with leg cramps. Bubba Crosby entered the game and homered in his first at-bat. Damon said the cramps were nothing serious. Puma Emerges Atop With Italys Win FRANKFURT, Germany -- Forgive the executives at Puma if they are all smiles this week. It is not often that one of the teams they sponsor captures the World Cup, but Italys 5-3 win against France on penalties has elevated not just the country, but the company. | ||